This campaign highlights beauty brand Cocokind’s sustainability efforts. The tagline "kind to your skin and the planet” informs the audience of the fact that Cocokind's products are gentle and effective on the skin and as well as gentle on the planet. The colors used are soft and natural to reflect the brands’ natural ingredients and resources used in their products. The social media posts feature how they make their products sustainably and provide information on how to recycle products. The counter card includes an image of the ingredients in the featured product to reinforce the fact they use natural ingredients. The shopping bags are also made from recycled materials which aligns with their commitment to producing sustainably.