This is branding and truck design for a food truck that sells poke bowls. The goal of this project is to create engaging visual branding for an eye-catching food truck in addition to social ads that will entice their target audience of locals in Hawai’i. “What’s Da Scoop?” plays on the slang phrase meaning “What’s up?,” but in this case “scoop” refers to a scoop of poke. The question mark in the logo resembles a fish hook, reinforcing the idea that their fish is caught fresh. The food truck features a collage of some classic Hawai’i graphics, and the chopstick covers feature a Hawaiian word with its translation. Comical slang phrases are also featured throughout the branding.